We exist because we want to make your pets strong and help them stay on top of their health game. As passionate pet people, we know how important it is to understand what kind of food our four-legged friends are consuming. So rest assured – no hidden surprises or harmful ingredients because at AlphaPet, transparency is everything. We want your pets to live happier, longer, and healthier lives with the right kind of nutrition offered the right way. All our products are tasty and flavourful.
“Expect Your Favorite Friends to want more”
We make pet food with purpose. Every dry dog and cat food recipe we make begins with Kreme… !
Transparency in Ingredients, Guaranteed Quality: Providing Safe, Nutritious, and Delectable Treats for Your Beloved Pet.
Delivering nutritionally dense treats that provide the right kind of nutrition to your pets ensuring their healthy development.
Crafting treats that blend nutrition and flavor, we cater to your pet's palate with quality and an array of delicious options.
Dedicated to preventing pet health issues by innovating quality products, setting standards, & solutions for the pet's well-being.
Passionate about pets' well-being, care is central to our brand ethos, reflected in our products and communication.
AlphaPet is all about offering mass-premium products and upgrading your pets’ lifestyle, our communication demystifies pets’ nutrition and makes it relatable
When communicating the aim is to resolve the following challenges with clear, consistent, and targeted messaging.
The pet wellness industry is a large space that is dominated by a variety of new-age brands. Hence, we need to be able to build a unique proposition and positioning to stand out from the rest.
A major section of pet parents regularly indulge in feeding their pets “human food” such as biscuits (Parle G), chocolates, milk, etc. without knowing the harmful effects they cause on animals. We need to convince such pet parents to choose our high quality fortified foods which are healthy and safe for their pets.
Consumers have a lot of options and alternatives to choose from. Therefore, we need to be able to create our mark amidst the competition by ensuring that we provide an overall experience that stays with pets and their parents for a long time.
Most of the time pet parents don’t know how to facilitate the right amount of nutrition for their pets. This results in improper diet and chronic health issues for the animals. We need to convince consumers that we are here to fill this gap by selling and simultaneously educating them about what’s good and what’s bad for their pet.
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